First published on LinkedIn
By Debbie Mrazek
When it comes to running a successful business, or simply making more sales, the IDEA concept can help. When you implement the IDEA formula into your business, you will soon notice that you have a better understanding of how you can make more sales and connect with each one of your customers. To help you better understand the concept, I will explain each element.
The IDEA Business Concept
I – Identify the New Issue
When you take the time to closely analyze a situation, you will soon notice elements that you may have missed previously. Identifying the new issue will allow you to recognize the opportunity and follow the appropriate course of action necessary to help you reach the next level.
D – Develop the Opportunity
Each day you are presented with numerous opportunities to grow your business and client base. The important thing you need to do to ensure success is to develop each of these opportunities in order to achieve the desired result. When you are presented with an opportunity, you need to closely analyze it and determine how you should handle the situation to achieve your desired result. Once you look at the situation and develop a plan of action, you will then be prepared to act upon the opportunity and nurture it into a business relationship.
E- Engage the Customer
When it comes to building a relationship with your customers, you need to engage with them. This can be done by taking a personal interest in their own business, ensuring that their needs are met, and making them the center of your attention when you are speaking with them. If you can make your clients feel that what they have to say and what they need matters to you, they will see that you care about the profit they are going to make from the deal, and you value their thoughts and opinions.
A – Action Needed to Make It Happen
As you have likely learned throughout your business career, nothing ever comes easy. In order to achieve the results you’re after, you have to determine what you need to do in order to make it happen. When you can develop a plan, you will be more prepared for what comes next. Whether you are trying to expand your client base, or grow your business you need to determine the specific action you need to take in order to make that happen. Once you do, you will notice that the process is much easier and you are within reach of achieving your goal.
Each day we are faced with decisions and opportunities that can help our business grow; however, it is up to us to recognize each opportunity and determine the appropriate course of action necessary to achieve our goals. If you implement each of these steps in your daily life, you will soon discover that nothing is out of reach when it comes to succeeding at business.